Why marketers need to add Chatbots to their toolbox
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THE RETURN ON INVESTMENT
Email – What the figures say
Go on – be honest with yourself – how many marketing emails have you really read in the last year? Not as many as the year before, or the year before that!
Average email marketing open rates in 2017 were between 20% & 35%. Our Messenger Chatbots consistently achieve open rates in excess of 80%.
Do you know what the average email click-through rates in 2017 were, compared to Messenger?
Messenger – What the figures say
An average of 8 billion messages per month are sent between people and businesses using Facebook Messenger. That’s up from 1 billion in 2017 – a massive 4-fold increase.
The number of businesses using Facebook Messenger Chatbots increased from 100,000 in 2017 to more than 300,000 in 2018.
WHAT YOU NEED TO KNOW – THE NUMBERS
Messaging Apps are now bigger than Social Media
Whilst most businesses are focused on their Social Media strategies, reach, engagement and growth more than 300,000 businesses have already adopted Facebook Messenger Marketing using Chatbots, and are reaping the rewards.
“Messaging apps are about more than messaging. The first stage of the chat app revolution was focused on growth. In the next phase, companies will focus on building out services and monetizing chat apps’ massive user base.”
Over 1.2 billion people use Facebook Messenger every month
Messaging apps allow for text, images, attachments and more, just like email does. Where they differ is with the actual speed of conversation. Amazingly, it also feels like a more personal human interaction, even when it’s not.
The big brands are investing heavily in Chatbots
With proven ROI, brands are flocking to Facebook Messenger to take advantage of the customer engagement possibilities.
Receiving personalised news updates via a chatbot in Messenger is a beautiful experience. With brands such as CNN, TechCrunch and The Wall Street Journal, all leading the charge to build a loyal following using chatbots.
Sports brands using Chatbots are able to engage on a much more personal level with their fans, getting real-time feedback and driving engagement. We are huge fans of Chatbots by Manchester City, theScore & Machaao.