Content Marketing is the love of our life

The creation, distribution and measurement of effective content that is relevant to the audience and that achieves the business goals, is now a huge part of modern business marketing through storytelling. The balance between time and content creation is a constant battleground for businesses new to the concept. Here at Blooming Social Media, we provide effective content marketing services.

Content can come in many forms including – infographics, case studies, video, audio, story telling through images (think Instagram) or long form text such as Blogs, Facebook and LinkedIn posts. We understand both the strengths and weaknesses of each type of content, the channel it should be published on and how to maximise results, both in terms of reach and engagement.

The concepts of community and conversation are key elements of Social Media marketing, and the effective marketing of content reportedly delivers a higher return on investment than other non-paid digital marketing approaches.

According to the Content Marketing Institute, 85 percent of marketing professionals in the U.K. now use content marketing, and 64 percent plan to increase their spending in 2015.

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The latest Messenger Marketing...

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Author: Jim Rowe

Facebook Messenger Marketing is growing at a phenomenal pace worldwide – although surprisingly slowly here in the UK. I have some thoughts about that, but that’s a whole other post right there!

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